About the role
The Marketing Coordinator will support the planning, coordination, and implementation of marketing activities designed to increase brand awareness, generate customer enquiries, and support business growth. The successful candidate will help the business maintain a consistent marketing presence while enabling the owner to focus on strategic decisions, client relationships, and expanding the business.
Key responsibilities
Marketing Planning and Coordination**
* Assist with developing and implementing marketing plans.
* Coordinate marketing campaigns and promotional activities.
* Maintain a marketing calendar covering campaigns, events, and content.
* Support the preparation of marketing budgets and monitor expenditure.
* Ensure marketing activities align with business objectives and brand guidelines.
**Digital Marketing and Content**
* Coordinate content for social media platforms and the company website.
* Draft marketing copy for promotional materials, newsletters, and business announcements.
* Assist with preparing marketing presentations, brochures, and company profiles.
* Schedule social media content and monitor audience engagement.
* Coordinate with designers, photographers, and external marketing service providers where required.
**Market Research**
* Research industry trends, customer needs, and competitor activities.
* Collect information about potential markets and customer segments.
* Assist with identifying opportunities for new campaigns and promotional initiatives.
* Gather customer feedback to support marketing improvements.
* Prepare summaries of market research findings for management.
**Lead Generation Support**
* Assist with marketing initiatives designed to attract prospective customers.
* Maintain records of marketing enquiries and campaign-generated leads.
* Coordinate the distribution of marketing materials.
* Support the development of email marketing campaigns where appropriate.
* Work with the sales or business development function to track the progress of marketing leads.
**Monitoring and Reporting**
* Track campaign performance using available analytics tools.
* Prepare routine reports on reach, engagement, enquiries, and lead generation.
* Monitor marketing expenditure against approved budgets.
* Maintain organised records of marketing activities and results.
* Recommend practical improvements based on campaign performance.
Minimum Requirements
* Grade 12 / Matric certificate.
* A diploma or degree in Marketing, Communications, Digital Marketing, or a related field is advantageous.
* At least 1–3 years of relevant marketing experience is preferred.
* Basic understanding of social media marketing and digital content creation.
* Proficiency in Microsoft Office.
* Experience with Canva, email marketing tools, website content management systems, or social media analytics will be advantageous.
Required Competencies
* Strong written and verbal communication.
* Creativity and attention to detail.
* Good planning and organisational skills.
* Basic market research and analytical abilities.
* Understanding of digital marketing principles.
* Ability to manage multiple campaigns and deadlines.
* Initiative, adaptability, and teamwork.
Performance Indicators
* Timely execution of planned marketing activities.
* Consistency and quality of marketing content.
* Campaign reach and audience engagement.
* Number and quality of marketing-generated enquiries.
* Accuracy of marketing reports.
* Effective management of marketing expenditure.
Business Impact
The successful candidate will help establish a consistent marketing process, improve the visibility of the business, support lead generation, and provide useful information about customers and market opportunities. This will allow the owner to concentrate on business strategy, partnerships, and sustainable growth.
Minimum requirements
- 3+ years' relevant experience
- diploma or degree in Marketing, Communications, Digital Marketing
- SA citizenship/residency or a valid work permit
Applications are automatically screened against these minimum requirements.